The 7 SEO Trends That Will Matter in 2019

How far do your SEO efforts go? Are you moving forward with new techniques or sticking to what worked five years ago?

The value of a website’s search engine optimization is in its continued growth. SEO efforts should adjust to the changes in algorithms in search engines.

Google’s 200 ranking factors to determine a site’s relevancy alone are hard enough to take into account. Algorithms change almost every year. Every business needs to make sure they follow the rules.

The ability to adjust makes the difference. It differs between an amateur SEO user and a professional SEO expert.

SEO trends in 2019 are vital for your business. Are you guessing what these latest SEO trends are? Then look no further.

We have the 7 search engines trends that matter for your website. Make sure to take advantage of these.

1. Focus on Mobile Search

2019 is the year of the mobile search coming into full gear. With around half of all searches coming from mobile, this is one of the two biggest trends in search. Capturing mobile searches is crucial for your optimization efforts.

Why?

Google launched the Mobile First Indexing algorithm in 2018. This algorithm allows for websites which are mobile optimized to receive better search relevance and authority in the search engine’s results pages (SERPs). If you have a mobile-ready site, Google will be a helpful ally.

Also, 78% of local mobile searches result in an offline sale. This means if your business is easy to find on mobile, this SEO trend will get you your piece of the pie.

How do you account for mobile searches? Make sure your site has responsive design.

Test your site with Google’s mobile-ready test tool. Find which areas of your website need improvements. If you get one of the two biggest trends in search, you’re on the green.

2. The Power of Voice Search

Voice search is one of the search engines trends that exploded over the years.

This exponential growth comes from the relevance of voice assistants. This includes Amazon’s Echo, Apple’s Siri and the Google Assistant. This is also a significant SEO trend that you need to watch.

58% of users find local business information through voice search. They use their assistants in everything, from restaurant searches to material traders. Taking advantage of the latest SEO trends in voice search can be crucial.

How can you optimize the most for voice search SEO? Use natural speech patterns in your long-tail keywords. Use keywords with high commercial intent, using the words “buy,” “near me today” and “where can I find.”

Effective voice search works through a conversation like questions. Doing so gives you command of this SEO trend. It’s one of the local SEO strategies you need now.

3. Page Speed Is Critical

Page speed is now one of the most critical factors in SEO. Google cares about the experience of its users. A website that cannot provide quick page load times will be less of a priority.

The value of page speed has become a part of search engines trends for years now. It still is significant.

Any website with page loading below 3 seconds will receive high bounce rates. The ideal page load time should be below 1 second.

How do you improve page speed?

You would need to check with your hosting service on the quality of your server. Make sure you have well-optimized pages with minimal plugins. Where possible, confirm that you minified your elements and code.

4. Brand Mentions As Ranking Signal

Brand mentions around the internet are usable as ranking signals now. Google now looks for brand mentions across the internet and using it to improve a brand’s authority.

How do brand mentions work? There are two ways to have them.

The first one is to have unlinked brand mentions. These are brand names not used as anchor text in hyperlinks. This helps by Google checking the parameters surrounding the brand mention and establishes your authority in the field.

The second one is through parameter pairing. By analyzing terms surrounding the brand, Google differentiates the good rep from bad rep. Complaints, reviews, testimonials, social comments, social posts – these accounts for some of it.

They will then make sure that the site follows Google’s Search Quality Guidelines to give a rank.

5. Get Out Of Google

Among the latest SEO trends, ranking in areas beyond Google is one of the newest ones. While Google is still the king, many other websites are powerful.

Amazon search provides strong SEO signals to users, letting your brand be visible for eCommerce. Another good source is social media.

Social media is a vital component of off-page SEO but now searches on social media to help account for an increase in reach. Better reach means your message gets to more people across the internet. This SEO trend is something you want to take advantage of.

6. Make More Valuable, Powerful Content

Content is still one of the two biggest trends in search. Whether you like it or not, people care of content value now more than ever. Search engines care as well.

Websites that provide exceptional quality when it comes to content get more traffic and more visibility. Many of the latest SEO trends and algorithms revolve around adding consistent incentive for strong value content. This is more obvious now that Google’s AI can provide a context in the content that you write.

Remember always to write content that brings value to human readers. This much can help grow your user base and your total traffic.

7. Take Advantage of Featured Snippets

Featured snippets, local 3-pack, and other Google SERP features are growing. A significant SEO trend is to target these snippets to put you on top. Why?

Featured snippets override the value of the top spot on the first page. As we know it requires resources to land the #1 spot, knowing how to use featured snippets to your advantage guarantees the top result under your name.

How do you go for position zero? There are comprehensive ways of hunting featured snippets for these latest SEO trends. Make sure to do the right structure for your content.

Succeed by Adjusting to SEO Trends

Search engine optimization is measurable not through the number of factors you can squeeze into your website. You can measure proper SEO techniques by how you adjust to current SEO trends. As long as you take advantage of the latest SEO trends, you should be good to go.

Are you looking for SEO strategies, news, and tips on how to gain more visibility online? What you need is TextLinks.