Digital Marketing for Insurance Agents: 4 Expert Tips

Are you an insurance agent who’s looking to gain more clients? If so, the key to bringing in new business is digital marketing.

A lot of insurance agents don’t invest in marketing because it can cost money and it takes time. But marketing for insurance agents is well worth the investment because it will bring in tons of new clients over time.

The key with marketing is to be strategic and only focus on the activities that bring in the most business for your agency. So how do you know what digital marketing tactics have the best return on investment? Keep reading to find out.

The Best Marketing for Insurance Agents

Marketing for insurance agents doesn’t have to be difficult. There are a few easy things you can start doing to bring in more business. Here are four tips to help you get started:

1. Don’t Be Afraid of Social Media

Social media can be a little overwhelming if you’re not used to it. But it’s an important way of engaging with your current customers and bringing in new ones. The key is to only invest time in the social media channels that serve you best.

If you work mostly with business professionals, try focusing your efforts on LinkedIn. If you’re trying to reach families or older adults, Facebook is likely you’re best bet. But, if you want to reach younger people, try your hand on Instagram.

Finding the right social media platform — and content — is trial and error, but it’s important to be consistent. People will only follow you if they know they can get valuable content at a consistent rate. If you’re only posting a couple times a month, you likely won’t see results.

2. Encourage Online Reviews

According to Adweek, 81% of shoppers conduct research online before they buy something. This is especially true for things that are a major investment, such as insurance. So make sure that your agency has great reviews online — and a lot of them.

For example, if someone searches Liberty Mutual reviews and finds hundreds of great reviews, they’ll likely go with them. So encourage your current clients to write you a great review, as this will help you build trust in potential clients.

3. Rank Higher on Google

Like we mentioned earlier, people often do a lot of research before they select an insurance agent. So when someone does a Google search for insurance in your area, does your name pop up first?

If not, it’s time to improve your SEO or search engine optimization. Implementing SEO tactics on your site will help you rank higher on Google and bring in more organic traffic.

4. Automate When You Can

Marketing doesn’t have to be a time-consuming task. In fact, there are many automation tools that will do most of the work for you.

Do your research on what you need and figure out if investing in one is worth your time. There are tools that will handle social media, SEO, email, and more for you.

Want to Learn More?

Digital marketing is constantly changing, and new tools and trends are popping up every day. To learn more about marketing for insurance agents check out the rest of our blog.

We have tips on social media, SEO, content marketing, graphic design, and so much more.